Experience
UX / UI Product designer (contract)
Helping Hands
Jul 2025 – Sep 2025
Helping Hands – Nationwide home and live-in care provider (UK)
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Led end-to-end UX and UI design for the relaunch of the Helping Hands website within a fast-paced two-month project.
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Translated initial concept designs into fully functional, responsive Figma components across desktop and mobile.
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Collaborated with the internal team to ensure designs met business objectives, SEO priorities, and user needs.
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Delivered final UI design specifications for build, documented via Figma and Jira.
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Evolved the existing design system into a modular, scalable platform aligned with updated brand guidelines.
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Conducted quality assurance on front-end development to ensure pixel-perfect implementation of the designs.
UX Director
Jan 2024 – May 2025
A fast-paced digital agency serving international clients in banking, energy, and telecoms.
- Leading UX across multiple projects, from research and strategy through to detailed UI and design systems.
- Conducting user and stakeholder research to shape product direction and experience strategy.
- Delivering IA, flows, wireframes, and interactive prototypes in Figma; creating developer-ready UI components.
- Collaborating with internal and client teams to align UX with business goals and user needs.
- Mentoring a senior UI designer and supporting agency marketing, including website design.
Awards
Director, UX
Apr 2021 – Dec 2023
Global advisory firm specialising in business-critical communications.
- Directed UX for global clients across pharma, finance, energy, and corporate sectors.
- Led an international UX/UI team, improving workflows and transitioning to Figma
- Conducted research and usability testing, including accessibility reviews (WCAG).
- Delivered wireframes, prototypes, and design systems with detailed implementation docs
- Partnered with developers to ensure smooth handoff and build alignment.
Awards
Core skills
UX Research
- User + Stakeholder interviews
- Competitor analysis / benchmarking
- UX Heuristics
- User journeys and flows
- Usability testing
UX + UI Product Design
- Information architecture
- UX Wireframing
- Interactive prototyping (low to high definition)
- UI Product design
- Design system creation + management
- Component & module specification / handoff
Figma (5+ Years)
- Component creation with variants
- Design system creation and organisation
- Prototyping with conditional logic
- Design token creation (variables)
- Auto layout (plus min,max constraints)
- Library publishing and management
- Branching and project organization
- Full admin management (seats, permissions)
Supporting
- UX Strategy, process and planning
- WCAG Accessibility testing
- AI Generative support
- HTML and CSS Coding
- Full site build (WordPress, Webflow)
- Analytics and SEO
- UX Copywriting
- Intranets (Microsoft Sharepoint)
- Headless CMS (Contentful)
- Adobe Creative Suite (PhotoShop, Illustrator, AfterEffects)
- 3D visualisation (Cinema 4D)
- Axure RP (advanced prototyping with conditional logic)
- Principle (animated prototypes)
Senior UX Designer / UX Director (Contract & Freelance)
Various Clients | 2013 – 2021
Delivering high-impact UX and product design for clients in publishing, telecoms, fintech, education, and gaming.
UX Designer (2 contracts)
Jan 2021 – Mar 2021
Dec 2017 – Sep 2019
UX strategy and design for a greenfield web app, creating wireframes, prototypes, and user research insights. Designed UI components for Elsevier’s design system and collaborated with developers in agile sprints with handoff in Figma and Confluence to ensure seamless implementation.
UX Designer (contract)
Mar 2020 – Dec 2020
Redesigned a critical call centre and retail app, delivering UX/UI solutions in ten-day agile sprints.
Conducted user testing, refined usability, and produced detailed specs for offshore developers, ensuring seamless integration and improved efficiency within Vodafone’s design system.
UX Director (2 contracts)
Sep 2019 – Mar 2020
Mar 2017 – Dec 2017
Led UX design for finance, government, and healthcare projects at a top 10 agency (Design Week 2019). Established a centralised UX design system, improved workflows, and documented UX processes in Confluence. Oversaw UX/UI handovers to internal developers for seamless implementation.
UX Designer (contract)
Nov 2016 – Mar 2017
Designed mobile-first UX solutions for a consumer facing web app in agile sprints. Mapped user processes for finance applications, conducted user testing, and iterated designs based on insights to enhance usability and technical feasibility.
UX Designer (contract)
Apr 2014 – Oct 2016
Designed UX for a large-scale ecosystem project, conducting user research to define personas and design needs. Created responsive wireframes and high-fidelity prototypes to drive user-centred product development and UX testing.
UX Designer (contract)
Jan 2014 – Apr 2014
UX design for Betfair’s gaming division, creating mobile and iOS gaming experiences. Designed user flows, interactive wireframes, and UX documentation, ensuring a consistent user experience across global products in an agile environment.
Related experience
Founder, Director
Apr 2013 – Present
I founded Pinion in 2013 to merge my passion for design and watchmaking, creating timeless, precision-crafted British watches. Inspired by WWII instruments, my debut collection sold out within a year, leading to multiple successful releases.
My watches have been featured in major films and commissioned by the British military. Built in the UK with expert craftsmanship, Pinion reflects my commitment to quality, clarity, and innovation—principles that also shape my work in UX / product design.
Early Career
Founder, Director
Redberry Digital Ltd
Apr 2004 – Sep 2013
Head of Design
Domino Systems
Dec 2003 – Aug 2004
Senior Designer, Head of Design
UOVO
Sep 2000 – Oct 2003
Senior Designer, Art Director
Wirestation
Mar 1995 – Aug 2000
Digital Designer
Worthington & Co.
Aug 1994 – Mar 1995